Biba is one of the most appreciated ethnic fashion brands in India.
It was established in the year 1988 in New Delhi.
Biba is the Punjabi word used to describe a young and pretty girl. Biba is one of India’s fashion giants.
It has more than 150 brand outlets across India and 225 multi-brand outlets.
In 2014-2015 the brand recorded a massive sales figure of 600 crores.
The new logo of the company depicts a peacock feather. Peacocks have been used to denote art and divinity since time immemorial.
The soft edges and contours of the label, together with the symbol, mark the brand as unique and closely associated with womanhood.
Biba celebrates the various shades of Indian femininity in the best forms. In 1982, Meena Bindra was no more than an ordinary, not do well know fashion and top Jewellery designer in India.
She started a small business with only 8000 INR based from her home in New Delhi.
The business expanded some years after her hard work, decoration, and beautiful work, and her sons Sanjay and Siddharth had to join the business.
In 2004, Biba inaugurated its first-ever standalone store.
Later in 2007, 6.5% of Biba’s stakes were occupied by Furue Group (led by Kishore Biyani).
By 2012, Biba had already launched its own e-commerce portal to leverage the trade and gain massive success.
A few years later, in 2013, the Future Group divested from Biba apparel.
In 2014, Anju Modi – the famous fashion designer, took over Biba.
They introduced new clothing lines, such as Rangriti, to cope with the changing needs of Indian women in fashion and apparel.
Meena Bindra Success Story (Founder of BIBA) –
Meena Bindra is a celebrated name in the Indian fashion industry. She had six siblings. She was born to a prosperous business family. Though her father died at a young age, he had left back enough inheritance to lead lives easily.
Meena Bindra was married to an Indian navy officer when she was 19. As the naval officer’s wife, she moved across the country with her husband and had two sons.
In 1982, Meena decided to start something by herself. She spoke to her husband about the same, and her husband encouraged her and even arranged for the initial funds to waive flags to her business. She started by designing clothes on a basal scale and then selling them informally from her home.
In one of her interviews, she described how the fists sales from her company hello her make a profit of 3000 INR. Biba makes almost 12 lakhs per annum from each outlet, and the net worth exceeds 300 Cr.
The net production of Biba per month is over 100000 fabrics per month, and they are selling it out. Biba’s fabric and designs align with Indian choice and taste. The uniqueness in Biba’s fabric and designs sprouts out of an appropriate mix of indigenous craft and contemporary designs. There is glittering elegance, chic glamour, and fashion. Biba uplifts traditional Indian designs and craftsmanship.
Biba soared high in popularity when it started creating designer costume replicates from the movies Taal and Pardes. This was in collaboration with Mukta Arts.
Biba started Bollywood merchandising with the movie Na Tum Jaano Na Hum, and then there needed to be a looking back for the top kurtis brands. But, the film that gave Biba international recognition for stunning costume design was Devdas – the legendary Bollywood movie.
Now Biba designs costumes and jewelry ranging from 1500 INR. The products are available at all Biba offline outlets and their e-commerce store. Biba today has become an iconic fashion label.
