Puma Country of Origin
PUMA’s journey is not just about sportswear—it’s a tale of passion, rivalry, and relentless ambition. To understand its roots, we need to go back nearly a century, to a small town in Germany where two brothers shaped the future of athletic footwear.
PUMA’s journey began in the year 1920s by two brothers – Rudolf Dassler and Adi Dassler. They started a small shoe business with the name Dassler Brothers Shoe Company in Herzogenaurach, Germany. The company’s shoes came into limelight in 1936 Berlin Olympics when legendary sprinter Jesse Owens won four gold medals wearing their shoes.
As companies sales are rising, Conflict of interest also raises amongst both the brothers. Nobody ever think that petty conflicts becomes the reason of company split. Finally both the brothers diverted their route leading to a dramatic split in 1948.
Adi Dassler started their own company names as adidas company history, while Rudolf founded PUMA
PUMA – History of Origin
With all the experience he gained in Dassler Brothers Shoe Company, Rudolf Dassler again starts his journey from scratch and launched “Super Atom”, the first football boot with screw-in studs in the year 1952 under the brand name PUMA. This revolutionary design gave players better grip on the field, setting a new standard in sports footwear.
Till 1960’s PUMA has marked its presence as a key player in football. The brand sales spikes internationally when pele, One of football’s greatest legend pele, Wore PUMA boots in the 1970 FIFA World Cup.
But PUMA’s influence extended beyond football. The brand made a strong impact in track and field as well. In 1968, sprinter Tommie Smith wore PUMA shoes when he won the 200m gold medal at the Mexico City Olympics. The moment became iconic—not just for his victory, but for the powerful Black Power salute he and John Carlos gave on the podium.
Expanding Beyond Sports
PUMA positioned in the market as a sports wear brand but the brand never limited itself. In the year 1980s and 1990s, PUMA introduced new products range and expand their wings by launching streetwear, lifestyle fashion, and pop culture compatible products.
PUMA’s ability to blend fashion with sportswear set it apart. Collaborations with icons like Madonna and later Rihanna, Jay-Z, and Selena Gomez cemented its place in global pop culture.
PUMA’s Innovation journey doesn’t stop here, From the PUMA Disc system (a laceless shoe technology) to IGNITE foam (for energy return and comfort), the brand consistently introduces cutting-edge designs.
Today PUMA is more than just a sports brand. Athletes like Usain Bolt, Neymar Jr., and Lewis Hamilton proudly represent the brand. Collaborations with designers and celebrities strengthen the brands positioning in the market and keep it at the forefront of fashion.
Giving a tough competition to the giants like nike biography and Adidas. PUMA continues to leave an indelible mark on sports and culture alike.
